How to Start a Profitable Rent-to-Rent Business

June 19, 2024

Table of content

If you’ve ever considered venturing into the exciting world of property investment, you must consider renting a property. The rent-to-rent business model appeals to property investors and landlords who wish to earn passive income through their existing property. 

In a rent-to-rent arrangement, you rent a property from a landlord and then sublet it to tenants. Your goal is to get a long-term lease from the property owner at a fixed rental rate. You can then sublet the property to tenants at a higher rate and make money from rent to rent by pocketing the difference as profit.

This arrangement is often called a "guaranteed rent" scheme because you guarantee the landlord a steady rental income, irrespective of whether you have tenants. If you want to generate profit and maintain a presence in the rental market, self-storage options have risen as a viable option.

Here’s why you should consider self-storage for rent-to-rent arrangements.

Why Choose Self-Storage for the Rent-to-Rent Business Model?

If you’re a property owner or investor looking to explore this model, self-storage can be the perfect option, here’s why:

  1. High Demand and Steady Income

By converting your property into self-storage for tenants, you can experience consistent demand. Self-storage facilities have seen a surge in demand over the past few years. People often need extra space for their belongings. As many people are either downsizing, moving, or simply gathering more items, they need a place for storage.

This consistent demand translates into a steady stream of rental income. Unlike residential properties, self-storage does not face seasonal fluctuations and tends to have a more stable occupancy rate.

  1. Lower Maintenance Costs

Compared to residential properties, self-storage units generally require less maintenance. There’s no need to worry about plumbing, electrical issues, or tenant complaints. The main expenses are security and regular maintenance. So you can save on repair costs and spend more time expanding your business.

  1. Flexible Leasing Options

Self-storage facilities offer flexible leasing options, both for you as the rent-to-rent operator and for your tenants. You can negotiate short-term or long-term leases with the property owner. In turn, you can offer your tenants monthly or annual rental agreements. 

  1. Management

Managing self-storage units is often simple. There are fewer tenant-related issues, and the management tasks are more straightforward. You won’t have to deal with late-night emergency repairs or neighbour disputes.

With lower operating costs and steady demand, self-storage units often offer high-profit margins. The difference between the rent you pay to the property owner and the rent you charge your tenants can be substantial.

  1. Adaptability to Market Changes

Self-storage facilities are adaptable to market changes. When the economy is slow,  people may downsize their homes and need extra storage space. In booming economies, businesses and individuals may need space for their growing needs.

With solutions provided by Wigwam Storage Management, you can minimise the hassles of developing and managing a self-storage facility and focus on expanding your business.

Read this blog for more insights: Why set up a self-storage business?: Reason and Statistics.

The Rising Appeal of Rent-to-Rent

Here are a few reasons rent-to-rent is gaining traction:

  1. Low Initial Investment: Unlike buying property, it doesn't require a major initial investment to make money from rent to rent. 
  2. Steady Income Stream: A guaranteed rent scheme offers a reliable income stream landlords can rely on without the hassle of managing tenants directly.
  3. Market Flexibility: Investors can choose properties in high-demand areas and adjust rental prices based on market conditions.
  4. Scalability: It's easier to scale and make money from rent to rent than to purchase multiple properties.

However, it’s not without risks.

  • Void Periods: If you cannot find tenants, you still have to pay the agreed rent to the landlord.
  • Legal Issues: It’s important to make sure subletting is allowed under the original lease and all agreements are legal.
  • Market Fluctuations: Changes in the rental market can impact your ability to charge higher rents and maintain profits.

Thorough research and careful planning can help mitigate these risks. For example, you can understand the local rental market and have a contingency plan for periods where you don’t see tenants to maintain a steady income stream.

Understanding the Rent-to-Rent Model

There are several business models to make money from rent to rent. The three main ones are HMOs (Houses in Multiple Occupations), serviced accommodations, and single lets.

  1. HMOs (Houses in Multiple Occupation): In this model, you rent a property and then sublet individual rooms to tenants. HMOs are popular in cities where the demand for affordable housing is high. As you charge rent for each room rather than the entire property, you gain higher profits.
  2. Serviced Accommodations: In this model, you lease a property and offer it as short-term accommodation. It’s particularly profitable in areas or cities with demand for short-term stays. 
  3. Single Lets: This is the simplest model where you lease a property and sublet it to a single tenant or family. This model is easier to manage and requires less maintenance. The profit margins might be lower compared to HMOs and serviced accommodations.

Do you have a building or site available for lease? Rent it out for a self-storage facility to Wigwam Storage Management! We're seeking prime locations across the UK for our expansion. 

How Rent-to-Rent Differs from Traditional Property Management

Here are the key distinctions:

Property Management Comparison Table
Aspect Rent-to-Rent Traditional Property Management
Ownership Lease property from a landlord Own the property
Investment Minimal initial investment Significant capital investment
Risk and Reward Risk of void periods, no property appreciation benefits Full risk and reward of ownership, including property value appreciation
Income Difference between lease and sublet rent Rental income and property appreciation
Entry Barriers Lower barriers, easier market entry Higher barriers due to property purchase costs

If you want to start a rent-to-rent business model, here are some steps.

Planning and Starting Your Rent-to-Rent Business

Starting a rent-to-rent business for self-storage can be a profitable venture with proper planning and execution.

Researching the Market and Identifying Demand in Your Target Area

Research the market before diving into how to make money from rent to rent. Try to understand the demand for self-storage in your target area. Look for areas with high rental demand, such as those near universities or business districts. 

Consider the following factors:

  • Compare the average rental income to property prices and calculate the potential rental yield.
  • Find out the occupancy rates. High occupancy rates indicate strong demand which reduces the risk of void periods.
  • Check the local economy. A thriving local economy with job opportunities attracts more tenants.

Choosing the Right Location

Focus on areas with high rental demand and a steady flow of potential tenants. Urban centres and student towns are ideal locations. If the property is close to amenities like public transport, shops, and other facilities, it’s more enticing to tenants. 

For example, if you are targeting working professionals, areas near business districts with good transport links would be ideal. For student accommodation, properties near universities and colleges are better.

Drafting a Solid Business Plan

A well-drafted business plan outlines your goals, strategies, and financial forecasts. A solid business plan can also attract investors and secure funding. Tools and guidance from Wigwam Storage Management can help you create accurate financial forecasts.

Your business plan should include:

  • Executive Summary: An overview of your self-storage business and its objectives.
  • Market Analysis: Detailed research on your target market and competitors.
  • Business Model: Explanation of your strategy on how to make money from rent to rent (e.g., HMOs, serviced accommodations, single lets).
  • Marketing Plan: Strategies for attracting tenants and promoting your self-storage facilities.
  • Financial Projections: Estimated income, expenses, and profitability over the next few years.

Securing Funding

To make money from rent to rent business, it requires some initial investment. These can be deposits for leasing properties and funds for refurbishments. By securing some funding, you can cover these costs.

Here are some funding options:

  • Personal Savings: Using your savings can be the simplest way to fund your business.
  • Business Loans: Banks and financial institutions offer loans specifically for business purposes.
  • Investors: Attracting investors who are interested in property can provide the necessary capital.
  • Grants and Subsidies: Some government programs offer grants and subsidies for small businesses.

Read: How To Start A Self-storage Business?

Operating a Rent-to-Rent Business

There are many operational steps and legal considerations when starting a business. To set your business up for success and profit, try to understand and execute the following steps.

Finding and Negotiating Properties

Finding the right property that offers favourable lease terms is crucial.

When negotiating lease terms, aim for:

  • Long Lease Duration: Secure a lease for at least 3-5 years.
  • Favourable Rent: Negotiate a value that allows you to gain a profit when you sublet.
  • Repair and Maintenance Clauses: Clearly define duties for repairs and maintenance to avoid issues.

Furnishing and Decorating

The next step is to furnish and decorate the property to attract your target tenants. Whether you are targeting students, professionals, or other businesses, the decor should appeal to them. 

Equip the property with modern appliances and amenities to add value. For example, a property aimed at young professionals should include features like frequent access, secure systems, and easy transportation.

Marketing Your Properties

To maintain high occupancy rates, you need to market the property. It also ensures a steady income stream. You may use some online and offline marketing strategies to reach potential tenants.

These include:

  • Online Listings: Post your property on popular rental platforms with high-quality photos and detailed descriptions.
  • Social Media: Use social media channels to reach a wider audience.
  • Local Advertising: Advertise in local newspapers, community boards, and through word of mouth.

Screening Tenants

If you want reliable tenants and minimise risks, take thorough screening procedures. It can include background checks, credit checks, and references from previous landlords.

Steps for screening:

  • Credit Check: The tenant should have a good credit history and be able to afford the rent.
  • References: Contact previous landlords for references on the tenant’s behaviour and reliability.
  • Employment Verification: Verify the tenant’s employment status and income level.

Legal Compliance

Make sure all your activities comply with local laws and regulations to avoid legal issues and protect your investment. Consult with experts at Wigwam Storage Management for legal guidance tailored to the self-storage business.

Key legal considerations:

  • Lease Agreements: Draft clear lease agreements with terms, responsibilities, and conditions.
  • Safety Regulations: The property should meet all safety standards, including gas, electrical, and fire safety.
  • Landlord-Tenant Laws: Stay informed about local landlord-tenant laws.

Managing and Growing Your Rent-to-Rent Business

Starting a rent-to-rent self-storage business is just the beginning. Managing and growing the self-storage facility efficiently is crucial. 

Efficient Property Management

Effective property management is crucial to maintaining high occupancy rates and tenant satisfaction. 

Key Steps for Efficient Management

  • Conduct regular property inspections to identify and address issues beforehand.
  • Respond quickly to maintenance requests to keep tenants happy and prevent property damage.
  • Maintain open lines of communication with tenants to address their concerns.

Read: Best management systems for Self Storage Businesses.

Data to Monitor Performance

Data is a powerful tool for monitoring the performance of your rent-to-rent business.

Ways to Use Data

  • Track when and how often your property is occupied. Identify trends to improve marketing.
  • Evaluate the rental income from each property.
  • Keep track of all expenses related to property management and maintenance.

Scaling the Business

Scaling your rent-to-rent business can increase your income and market presence.

Strategies for Scaling

  • Expand your portfolio by leasing more properties in high-demand areas.
  • Look for opportunities to expand into new markets or cities with strong rental demand.

Funding 

You may require additional funding to expand your business.

Funding Options

  • Apply for business loans from banks or financial institutions.
  • Form partnerships with other investors to pool resources and share risks.
  • Use crowdfunding platforms to raise capital from multiple investors.

Potential Success Factors in the Rent-to-Rent Business Model

Understanding the key factors for success will help you navigate the rent-to-rent landscape more effectively. Try to build a positive relationship with both tenants and property owners. Also, make sure to adapt your property to new market demands.

Relationship-Building Strategies

  • Maintain open and transparent communication with landlords and tenants. Address any issues quickly and professionally.
  • Treat both landlords and tenants with respect.
  • Provide landlords with regular updates about the property and any relevant issues.

Adaptation Strategies

  • Conduct market research to stay informed about trends and shifts in demand. 
  • Seek regular feedback from tenants to understand their needs and preferences. 
  • Offer flexible leasing terms to attract a wider range of tenants, including short-term and long-term options.

Final Thoughts

Starting a rent-to-rent business is a viable way to make money from renting houses, flats, and other properties without substantial investments. You can build a successful self-storage facility and make money from rent to rent by following the key steps. 

Looking to further maximise your property's potential? Wigwam Storage Management specialises in developing, investing in, and managing self-storage facilities across the UK. 

Wigwam offers flexible, secure storage solutions that perfectly fit your needs. Ready to unlock the true potential of your rental property and explore the world of self-storage? Head over to Wigwam Storage Management's website to learn how we can help you maximise your investment and explore innovative storage solutions!

Unlock Your Property Potential with Self-Storage Solutions!

Get in Touch Now!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related Articles -